Publication:
Impact of business model objectives on marketing innovation activities: A comparison between manufacturing and service firms

Simple item page
dc.archivorevisado© 2019 Emerald Publishing Limited This document is made available under the CC-BY-NC 4.0 license http://creativecommons.org/licenses/by-nc/4.0 This document is the accepted version of a published work that appeared in final form in European Journal of Innovation Management To access the final work, see https://doi.org/10.1108/EJIM-12-2018-0259
dc.contributor.authorMolina-Castillo, Francisco José
dc.contributor.authorMeroño-Cerdán, Angel Luís
dc.contributor.authorLópez-Nicolás, Carolina
dc.contributor.departmentOrganización de Empresas y Finanzas
dc.date.accessioned2025-01-16T12:45:02Z
dc.date.available2025-01-16T12:45:02Z
dc.date.issued2020
dc.description© 2019 Emerald Publishing Limited This document is made available under the CC-BY-NC 4.0 license http://creativecommons.org/licenses/by-nc/4.0 This document is the accepted version of a published work that appeared in final form in European Journal of Innovation Management To access the final work, see https://doi.org/10.1108/EJIM-12-2018-0259
dc.description.abstractThe purpose of this paper is to analyze the differences and similarities that arise between manufacturing and service firms with regard to the impact of business model objectives on marketing innovation activities. Design/methodology/approach: This study focuses on business model objectives and marketing innovations activities. As described by Oslo Manual, marketing innovations involve changes in product design, promotion, placement and pricing. Relationships between business model objectives and marketing innovations are based on the analysis of 9,525 firms, 5,488 of which are manufacturing companies and 4,037 of which are service companies. Findings: Findings reveal distinctive results in the adoption of marketing innovation, depending on the business model objectives being pursued and the type of companies (manufacture or service) considered. Research limitations/implications: This research goes further than prior studies by identifying more precisely the particularities that differentiate the manufacturing and service sectors. Practical implications: Firm’s age and size are not significant restrictions to introduce new marketing innovations in manufacturing or service sectors. In contrast, the business model objective to enter a new market is a significant driver of marketing innovations in most cases. Originality/value: The focus on business model objectives and their impact on marketing innovations is novel. In addition, this study focuses on a large-scale sample that allows us to compare differences between manufacturing and service companies.es
dc.formatapplication/pdfes
dc.format.extent38es
dc.identifier.citationEuropean Journal of Innovation Management, Vol. 23 No. 1, 177-195.
dc.identifier.doihttps://doi.org/10.1108/EJIM-12-2018-0259
dc.identifier.issn1460-1060
dc.identifier.urihttp://hdl.handle.net/10201/148605
dc.languageenges
dc.publisherEmerald Publishing Limited
dc.relationSin financiación externa a la Universidades
dc.relation.publisherversionhttps://openpolicyfinder.jisc.ac.uk/id/publication/11365
dc.rightsinfo:eu-repo/semantics/openAccesses
dc.rightsAtribución-NoComercial 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectBusiness modeles
dc.titleImpact of business model objectives on marketing innovation activities: A comparison between manufacturing and service firmses
dc.typeinfo:eu-repo/semantics/articlees
dspace.entity.typePublicationes
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
2020-EJIM-accepted.pdf
Size:
420.57 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
2.26 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Artículos