Publication: Ocio y turismo millennial: El fenómeno de las salas de escape
Authors
Villar Lama, Arsenio
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Publisher
Murcia: Servicio de publicaciones de la Universidad de Murcia
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DOI
https://doi.org/10.6018/turismo.41.327181
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info:eu-repo/semantics/article
Description
Abstract
El escapismo en vivo es una tendencia de ocio que viene experimentando un crecimiento
extraordinario en los últimos años. El objetivo del presente artículo es definir, caracterizar
y analizar la evolución de esta actividad, así como evaluar su importancia y su potencial
recreativo y turístico en España. Ante la insuficiencia de datos y literatura científica al respecto,
hemos recurrido a fuentes de información directa como encuestas y entrevistas, así
como a otras menos convencionales como blogs, portales de opinión y otros contenidos
generados por usuarios (UGC). Los resultados son reveladores y, entre otros, retratan que
este sector emergente —formado por microempresas y estrechamente ligado al colectivo
millennial— posee una creciente vinculación con el turismo. Al ser un negocio sin posibilidad
de repetición, su éxito entre la población local se traduce en la reducción de la clientela
potencial más cercana; así, la captación de la población flotante, estudiantes de larga estancia
o turistas, se convierte en una de las principales estrategias de la empresa.
ABSTRACT: The live escape games sector is a leisure trend that has undergone extraordinary growth in the last three years. The aim of this work is to define and characterize the phenomenon, study its evolution and distribution in Spain, and evaluate its leisure and tourism potential. Given the lack of specific literature or data regarding this topic, it became necessary to generate new and direct information via interviews and surveys and to use less conventional information from user-generated content (UGC) such as blogs and reviews websites. The results are revealing and, among others, show that this emerging sector —formed by microenterprises and closely linked to the millennial generation— has an increasing link with tourism. As offers a service without repetition, capture of local customers is equivalent to reduction of potential users, becoming the attraction of floating population, as the tourists, a key strategy.
ABSTRACT: The live escape games sector is a leisure trend that has undergone extraordinary growth in the last three years. The aim of this work is to define and characterize the phenomenon, study its evolution and distribution in Spain, and evaluate its leisure and tourism potential. Given the lack of specific literature or data regarding this topic, it became necessary to generate new and direct information via interviews and surveys and to use less conventional information from user-generated content (UGC) such as blogs and reviews websites. The results are revealing and, among others, show that this emerging sector —formed by microenterprises and closely linked to the millennial generation— has an increasing link with tourism. As offers a service without repetition, capture of local customers is equivalent to reduction of potential users, becoming the attraction of floating population, as the tourists, a key strategy.
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Citation
Cuadernos de turismo, nº 41 (2018)
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