Publication: Captación de recursos externos en bibliotecas: la práctica del Fundraising en la Biblioteca Pública del Estado en Cáceres
Loading...
Date
2013
Authors
Pérez Pulido, Margarita ; Gómez Pérez, Teresa
item.page.secondaryauthor
item.page.director
Publisher
Murcia: servicio de publicaciones de la Universidad de Murcia
publication.page.editor
publication.page.department
DOI
http://dx.doi.org/10.6018/analesdoc.16.1.157771
item.page.type
info:eu-repo/semantics/article
Description
Abstract
Se presenta el fundraising como una técnica de marketing y
comunicación que permite gestionar recursos externos en la biblioteca. La
convergencia del plan de captación de fondos y el modelo conceptual de
planificación permite demostrar la importancia del fundraising como herramienta de
planificación. A partir del análisis de un estudio de caso, la Biblioteca Pública de
Cáceres, se establecen propuestas de mejora para consolidar esta práctica como parte
del ciclo planificador de la biblioteca.
ABSTRACT: Fundraising is presented as a technique of marketing and communication for managing external resources in libraries. The convergence of the fundraising plan and conceptual planning model can prove the importance of fundraising as a planning tool. From the analysis of a case study, Caceres Public Library, are made some improvements to consolidate this practice as an essential element of the planning libraries.
ABSTRACT: Fundraising is presented as a technique of marketing and communication for managing external resources in libraries. The convergence of the fundraising plan and conceptual planning model can prove the importance of fundraising as a planning tool. From the analysis of a case study, Caceres Public Library, are made some improvements to consolidate this practice as an essential element of the planning libraries.
publication.page.subject
Citation
item.page.embargo
Collections
Ir a Estadísticas
Sin licencia Creative Commons.