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Altruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trust

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dc.contributor.authorRodríguez-Ricardo, Yusimí
dc.contributor.authorSicilia, María
dc.contributor.authorLópez, Manuela
dc.contributor.departmentComercialización e Investigación de Mercados
dc.date.accessioned2024-02-05T12:19:45Z
dc.date.available2024-02-05T12:19:45Z
dc.date.issued2019
dc.description©2019. This manuscript version is made available under the CC-BY 4.0 license http://creativecommons.org/licenses/by /4.0/ This document is the Published, version of a Published Work that appeared in final form in Journal of Theoretical and Applied Electronic Commerce Research (JTAER). To access the final edited and published work see https://doi.org/10.4067/S0718-18762019000300102
dc.description.abstractThis paper aims to analyze the determinants of participation in crowdfunding. As any individual may participate in a crowdfunding project, the study analyzes the general audience as potential contributors. This study develops and tests a model that includes personal determinants-internal locus of control and altruism-of the intention to participate in crowdfunding. Trust in crowdfunding is proposed as a mediator in the model. Data from 245 individuals were gathered via an online panel to test the hypotheses. Altruism and internal locus of control are found to enhance trust in crowdfunding, which, in turn, influences individuals’ intention to participate. Companies or entrepreneurs that are currently using or expecting to use crowdfunding to finance their project should develop marketing strategies that focus on enhancing trust towards their projects. Likewise, they should target individuals who are more altruistic and with higher levels of internal locus of control.es
dc.formatapplication/pdfes
dc.format.extent16es
dc.identifier.citationJournal of Theoretical and Applied Electronic Commerce Research, 14(3),
dc.identifier.doihttps://doi.org/10.4067/S0718-18762019000300102
dc.identifier.urihttp://hdl.handle.net/10201/138638
dc.languageenges
dc.relationThis research was supported by the Fundación Ramón Areces under the XVI National Contest for the Adjudication of Aids to Research in Social Scienceses
dc.rightsinfo:eu-repo/semantics/openAccesses
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectCrowdfundinges
dc.subjectTrust
dc.subjectLocus of control
dc.subjectAltruism
dc.subjectParticipation in crowdfunding
dc.titleAltruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trustes
dc.typeinfo:eu-repo/semantics/articlees
dspace.entity.typePublicationes
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