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The influence of corporate social responsibility on students'emotional appeal in the HEIs: The mediating effect ofreputation and corporate image.

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dc.contributor.authorAledo Ruiz, María Dolores
dc.contributor.authorMartínez Caro, Eva
dc.contributor.authorSantos Jaén, José Manuel
dc.contributor.departmentEconomía Financiera y Contabilidad
dc.date.accessioned2023-11-25T23:11:52Z
dc.date.available2023-11-25T23:11:52Z
dc.date.issued2021
dc.description©2021. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ This document is the Accepted version of a Published Work that appeared in final form in Corporate Social Responsibility and Environmental Management. To access the final edited and published work see https://doi.org/10.1002/csr.2221
dc.description.abstractThe purpose of this paper is to study the influence of corporate social responsibility (CSR) over higher education institutions' (HEIs) students' emotional appeal and the effect of two mediating variables, corporate image, and reputation. A sample of 211 students surveyed was obtained, and the study was conducted using partial least squares path modeling (PLS-SEM) technique. The results showed that emotional appeal is influenced by corporate reputation, corporate image, and CSR practices. These effects are not only direct and positive but significant indirect effects are also obtained, which allow the positive effects of CSR to be heightened. This paper con tributes to the literature on CSR considering mediating effects of corporative image and reputation in the relationship between CSR and emotional appeal. The findings provide important implications for theory and practice, indicating consistent strate gies for competitive advantage in HEIs by achieving stakeholder engagement and new lines of research in terms of emotional marketing.
dc.formatapplication/pdfes_ES
dc.format.extent15
dc.identifier.citationCorporate Social Responsibility and Environmental Management - 2022 ; 29 (3), pp. 578–592
dc.identifier.doihttps://doi.org/10.1002/csr.2221
dc.identifier.issn1535-3966
dc.identifier.urihttp://hdl.handle.net/10201/136051
dc.languageeng
dc.publisherWiley
dc.relationSin financiación externa a la Universidad
dc.relation.isreferencedbyED_IDENTRADA=1220
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCorporate image
dc.subjectCorporate reputation
dc.subjectCorporate social responsibility
dc.subjectEmotional appeal
dc.subjectHigher education institutions
dc.subjectPartial least square structural equation modeling (PLS-SEM)
dc.subjectStakeholder engagement
dc.titleThe influence of corporate social responsibility on students'emotional appeal in the HEIs: The mediating effect ofreputation and corporate image.es_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
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relation.isAuthorOfPublication.latestForDiscoveryf2a50292-b572-4299-827f-f1d9a677a12d
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