Publication: Cognitive operations in eco-friendly car advertising.
Authors
Cortés de los Ríos, María Enriqueta ; Negro Alousque, Isabel
item.page.secondaryauthor
item.page.director
Publisher
Universidad de Murcia, Servicio de Publicaciones
publication.page.editor
publication.page.department
DOI
https://doi.org/10.6018/ijes.469131
item.page.type
info:eu-repo/semantics/article
Description
Abstract
This paper presents a corpus-based analysis of printed eco-friendly car advertisements in English in line with the growing
consumer interest in environmental issues and the development of green advertising. The aim of the research is threefold:
1) to unveil the content cognitive operations (for the purpose of this research, metonymy, metonymic chain, metaphoric
amalgam and metaphor) underlying the ads and their modes of representation; 2) to examine the relationship between (i)
these conceptual operations and the environmental claims made by advertisers, and (ii) the environmental claims made by
advertisers and the text-image interaction. In this light, the paper yields two major findings: a) the cognitive operations
underlying our corpus are usually rendered in the visual and verbal modes; b) the environmental claims underlying the ads
correlate with the conceptual content and the text-image interplay. The conscious use of these mechanisms by advertisers
can help the manner in which messages are interpreted.
publication.page.subject
Citation
International Journal of English Studies, Vol.22 (1), 2022
item.page.embargo
Collections
Ir a Estadísticas
Este ítem está sujeto a una licencia Creative Commons. http://creativecommons.org/licenses/by-nc-nd/4.0/