Publication: Colaboración y gobernanza para el desarrollo turístico. Aranjuez como estudio de caso
Authors
Muñoz Mazón, Ana ; Velasco González, María
item.page.secondaryauthor
item.page.director
Publisher
Murcia: Universidad de Murcia, Editum
publication.page.editor
publication.page.department
DOI
https://doi.org/10.6018/turismo.35.221631
item.page.type
info:eu-repo/semantics/article
Description
Abstract
El artículo se basa en una investigación sobre las posibilidades de crear un órgano de
gestión del destino, de carácter mixto, para la gestión turística de Aranjuez. Se argumenta
que para elegir el mejor modelo de órgano de gestión turística para un destino es necesario
investigar tres categorías: caracterización del turismo, importancia relativa del turismo y
madurez colaborativa de los actores turísticos del destino. La conclusión es que no existe un
modelo de órgano de gestión mixta que pueda ser implantado en cualquier destino turístico,
siendo el contexto específico y sus condiciones los que acaban aconsejando qué tipo de institución
de gestión de destino es posible diseñar e implantar1.
This article describes the main reflections of an investigation about the possibility to create a destination management organization for the city of Aranjuez. In order to select the best tourism destination organization for a municipal level three categories need to be investigated: characterization of the type of tourism, relative importance of tourism and collaborative maturity of the tourism stakeholders. The conclusion is that there is not one single model of a public-private management organization that can be implemented directly. The specific context and conditions of tourism destinations determine which type of destination management organization can be designed and implemented.
This article describes the main reflections of an investigation about the possibility to create a destination management organization for the city of Aranjuez. In order to select the best tourism destination organization for a municipal level three categories need to be investigated: characterization of the type of tourism, relative importance of tourism and collaborative maturity of the tourism stakeholders. The conclusion is that there is not one single model of a public-private management organization that can be implemented directly. The specific context and conditions of tourism destinations determine which type of destination management organization can be designed and implemented.
publication.page.subject
Citation
item.page.embargo
Collections
Ir a Estadísticas
Sin licencia Creative Commons.