Publication: Redes empresariales en el sector turismo y servicios para la mejora de competitividad en Ciudad Juárez, Chihuahua, México: caso Parque Central Hermanos Escobar y PYMES aledañas
Authors
Urrutia de la Garza, Jesús Alberto ; Cuevas Contreras, Tomás Jesús
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
https://doi.org/10.6018/turismo.37.256331
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info:eu-repo/semantics/article
Description
Abstract
La presente investigación, muestra la cooperación y relación que existe entre las
pequeñas y medianas empresas (Pymes) del sector turismo y servicios circunvecinos
al Parque Central Hermanos Escobar (PCHE) en Ciudad Juárez, Chihuahua (CJS), y su colaboración con este último. Se destacan las relaciones derivadas entre empresas y
actores de la zona bajo el marco de la competitividad. En los resultados se presenta la red informal existente, así como la red que se generaría si estas empresas trabajaran bajo condiciones de cooperación, coordinación e intercambio de información y clientes entre
los actores involucrados. También, se destaca la iniciativa empresarial para la creación de
una red que formalice las relaciones, pero una falta de liderazgo para dirigirla, así como un distanciamiento con el gobierno. Sin embargo, se perciben oportunidades para potenciar las capacidades de aprendizaje e innovación, la reproducción de iniciativas empresariales exitosas y la conformación de redes.
ABSTRACT: This research shows the relationship and cooperation between small and medium enterprises (SMEs) in the tourism sector and services, surrounding Central Park Hermanos Escobar (PCHE) in Ciudad Juarez, Chihuahua (CJS), and collaboration with the latter. Derived relationships between companies and stakeholders in the area under the framework of competitiveness are emphasized. The results shows the existing informal network and the network that would be generated if these companies work under conditions of cooperation, coordination and information exchange between customers and stakeholders. Entrepreneurship to the creation of a formalized network relationships, but a lack of leadership to direct, and a rift with the government is also argued. However, opportunities are perceived to enhance the capabilities of learning and innovation, replication of successful entrepreneurship and the creation of networks.
ABSTRACT: This research shows the relationship and cooperation between small and medium enterprises (SMEs) in the tourism sector and services, surrounding Central Park Hermanos Escobar (PCHE) in Ciudad Juarez, Chihuahua (CJS), and collaboration with the latter. Derived relationships between companies and stakeholders in the area under the framework of competitiveness are emphasized. The results shows the existing informal network and the network that would be generated if these companies work under conditions of cooperation, coordination and information exchange between customers and stakeholders. Entrepreneurship to the creation of a formalized network relationships, but a lack of leadership to direct, and a rift with the government is also argued. However, opportunities are perceived to enhance the capabilities of learning and innovation, replication of successful entrepreneurship and the creation of networks.
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