Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews

Román Nicolás, Sergio; Pascual del Riquelme Martínez, María Isabel; Iacobucci, Dawn

Publication:
Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews

dc.contributor.author	Román Nicolás, Sergio
dc.contributor.author	Pascual del Riquelme Martínez, María Isabel
dc.contributor.author	Iacobucci, Dawn
dc.contributor.department	Comercialización e Investigación de Mercados
dc.date.accessioned	2025-01-28T18:34:53Z
dc.date.available	2025-01-28T18:34:53Z
dc.date.issued	2024-09
dc.description	© 2024 The Authors. This manuscript version is made available under the CC-BY-NC 4.0 license http://creativecommons.org/licenses/by-nc/4.0/ This document is the Published Manuscript version of a Published Work that appeared in final form in Journal of Retailing and Consumer Services. To access the final edited and published work see https://doi.org/10.1016/j.jretconser.2024.103907
dc.description.abstract	Consumers often engage in exaggeration when sharing their experiences online. This study focuses on how consumers interpret extremely positive and exaggerated product reviews. Results derived from a survey with 601 consumers evaluating cell phone reviews indicate that internal and external attributions fully mediate the influence of the reader’s shopping related characteristics (online shopping expertise and product involvement) and personality traits (close-mindedness, Machiavellianism, cynicism) on perceptions of the review’s helpfulness. Helpfulness, in turn, enhances consumers’ behavioral and recommendation intentions. The impact of perceived helpfulness on purchase intentions is stronger for brands seen as low-quality compared to those regarded as highquality. Several theoretical and practical implications are discussed.	es
dc.format	application/pdf	es
dc.format.extent	11	es
dc.identifier.citation	Journal of Retailing and Consumer Services, 2024, Vol. 80 : 103907
dc.identifier.doi	https://doi.org/10.1016/j.jretconser.2024.103907
dc.identifier.issn	Print: 0969-6989
dc.identifier.issn	Electronic: 1873-1384
dc.identifier.uri	http://hdl.handle.net/10201/149525
dc.language	eng	es
dc.publisher	Elsevier
dc.relation	Ámbito del proyecto: nacional / Agencia financiadora: Agencia Estatal de Investigación / Convocatoria: «Proyectos I+D+i» 2020 / Nombre proyecto: Online communication of sustainability: Towards more sustainable decisions as consumers and citizens (ONCOMSUST) / Código de subvención: PID2020-116247GB-I00	es
dc.relation.publisherversion	https://www.sciencedirect.com/science/article/pii/S0969698924002030
dc.rights	info:eu-repo/semantics/openAccess	es
dc.rights	Atribución-NoComercial 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc/4.0/	*
dc.subject	Extremely positive and exaggerated online reviews	es
dc.subject	Perceived helpfulness	es
dc.subject	Consumer reactions	es
dc.title	Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews	es
dc.type	info:eu-repo/semantics/article	es
dspace.entity.type	Publication	es