ESP students processing multimodal websites through the eye-tracking technique.

Bort Mir, Lorena; Fortanet Gómez, Inmaculada

Publication:
ESP students processing multimodal websites through the eye-tracking technique.

dc.contributor.author	Bort Mir, Lorena
dc.contributor.author	Fortanet Gómez, Inmaculada
dc.date.accessioned	2025-04-08T09:37:09Z
dc.date.available	2025-04-08T09:37:09Z
dc.date.issued	2024
dc.description.abstract	Abstract: With the increasing importance of the Internet for teaching and learning, websites have become an interesting pedagogic resource as they entail interconnected modes of communication to convey meaning. When combined with multimodal website analysis, eye-tracking can provide valuable insights into how users engage with different modes of communication on a website. In this pilot experimental study, we analyze and compare how twenty-six Computer Science and Business and Law double degree students process two entrepreneurial websites to understand their meaning through eye-tracking (RealEyeTM online tool, https://www.realeye.io/). On the one hand, we analyze to what extent the eye-tracking technique contributes to the ESP students’ perception of the multimodality of websites. On the other hand, we tested the students’ reactions to using an activity with an eye-tracker in ESP courses, and we compared the results between two academic backgrounds. Our results show more fixations on titles and body text than photos or graphics, and the overall reading pattern entails fast scanning with no significant differences between the two groups. This research proves that eye-tracking can be a valuable tool for understanding how people process multimodal texts. It can be used to improve the effectiveness of such texts for communication and learning.	en
dc.format	application/pdf	es
dc.format.extent	21	es
dc.identifier.citation	Bort Mir, Lorena, and Inmaculada Fortanet Gómez. “ESP Students Processing Multimodal Websites Through the Eye-Tracking Technique”. International Journal of English Studies, vol. 24, no. 2, Dec. 2024, pp. 59-79, doi:10.6018/ijes.578461.	es
dc.identifier.doi	https://doi.org/10.6018/ijes.578461
dc.identifier.issn	1989-6131 (Internet)
dc.identifier.issn	1578-7044
dc.identifier.uri	http://hdl.handle.net/10201/153082
dc.language	eng	es
dc.publisher	Universidad de Murcia, Servicio de Publicaciones.	es
dc.relation	This research has been supported by the Ministry of Science, Innovation, and Universities [grant number PID2021-127827NB-I0]. This study has been developed as part of the research project funded by the Generalitat Valenciana. Grant ID: CIAICO/2021/069.	en
dc.rights	info:eu-repo/semantics/openAccess	es
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	Eye-tracking	en
dc.subject	Language Learning through Technology	en
dc.subject	Multimodal Website Analysis	en
dc.subject	Website Reading	en
dc.subject.other	CDU::8- Lingüística y literatura	es
dc.title	ESP students processing multimodal websites through the eye-tracking technique.	en
dc.type	info:eu-repo/semantics/article	es
dspace.entity.type	Publication	es