Publication: La construcción retórico-argumentativa de los ethos discursivos sarkozyanos
Authors
Amrhar, Hamid
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Publisher
Universidad de Murcia, Editum
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DOI
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info:eu-repo/semantics/article
Description
Abstract
E
ste
artículo
propone
explicar, analizar y fundamentar la pertinencia y la eficacia del
dis
curso oratorio político sarkozy
ano desde un e
nfoque retórico
-
argumentativo.
En
todo el discurso de N. Sarkozy se configura esta capacidad retórico
-
argumentativa en
relación con los procesos verbales, léxicos, sintácticos, cognitivos y pragmáticos que
se orientan más hacia el receptor y que otorgan un
a gran fuerza argumentativa al
servicio de las macroestrategias retóricas de su comunicación política.
La orientación
retórico
-
argumentativa constituye un aspecto esencial de la finalidad comunicativa del
arsenal persuasivo sarkozyano.
La naturaleza (patri
ótica, populista, virtuosa...) de los
temas fundacionales de su oratoria política contribuyó generosamente a la
presentación, promoción y la construcción de
sus diferentes
ethos
argumentativos
como la única persona legítima,
competente,
digna de confianza, d
e identificación y
de credibilidad.
El discurso de N. Sarkozy marca una ruptura a todos los niveles, sobre
todo,
una ruptura discursiva con el estilo convencional, y
estructura una «imagen de
marca», porque se comunica con facilidad, se asimila sin esfuerz
o intelectual y genera
emociones contagiosas.
This article proposes to explain, analyze and substantiate the pertinence and efficacy of Sarkozy's political oratorical discourse from a r hetorical - argumentative perspective . In general, in the discourse of N. Sarkozy this rhetorical - argumentative ca pacity is configured in relation to verbal, lexical, syntactic, cognitive and pragmatic processes that are more oriented towards the receiver and that grant a great argumentative force to rhetorical macro - strategies of his political communication. The rhet orical - argumentative orientation constitutes an essential aspect of the communicative purpose of the Sarkozyan persuasive arsenal. The nature (patriotic, populist or, virtuous ) of the foundational themes of his political oratory generously contributed to t he presentation, promotion and construction of his different argumentative ethos as the only legitimate, competent, trustworthy person, worthy of identification and credibility. N. Sarkozy's discourse marks a rupture at all levels, above all, a discursive rupture with conventional style, and structures a "brand image", because it communicates easily, can be assimilated without intellectual effort and generates contagious emotions
This article proposes to explain, analyze and substantiate the pertinence and efficacy of Sarkozy's political oratorical discourse from a r hetorical - argumentative perspective . In general, in the discourse of N. Sarkozy this rhetorical - argumentative ca pacity is configured in relation to verbal, lexical, syntactic, cognitive and pragmatic processes that are more oriented towards the receiver and that grant a great argumentative force to rhetorical macro - strategies of his political communication. The rhet orical - argumentative orientation constitutes an essential aspect of the communicative purpose of the Sarkozyan persuasive arsenal. The nature (patriotic, populist or, virtuous ) of the foundational themes of his political oratory generously contributed to t he presentation, promotion and construction of his different argumentative ethos as the only legitimate, competent, trustworthy person, worthy of identification and credibility. N. Sarkozy's discourse marks a rupture at all levels, above all, a discursive rupture with conventional style, and structures a "brand image", because it communicates easily, can be assimilated without intellectual effort and generates contagious emotions
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