Publication: La satisfacción de los usuarios de actividades dirigidas de los Centros deportivos municipales de Barcelona
Authors
Aparicio Chueca, Pilar ; Elasri Ejjaberi, Amal ; Triadó Ivern, Xavier M.
item.page.secondaryauthor
item.page.director
Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
publication.page.editor
publication.page.department
DOI
item.page.type
info:eu-repo/semantics/article
Description
Abstract
El objetivo de este trabajo es el de identiicar y analizar los fac-
tores que subyacen en el nivel de satisfacción de los usuarios de centros
deportivos municipales que realizan actividades dirigidas y compararlo con
aquellos usuarios que no hacen uso de este servicio. Los datos fueron reco-
gidos de una encuesta entre los clientes de centros deportivos municipales,
de los que 536 sujetos manifestaron realizar actividades dirigidas en el
centro. Las mujeres y los usuarios con un nivel de estudios secundarios son
los que más utilizan estos servicios. Un análisis factorial aplicado revela
tres dimensiones que contribuyen a la satisfacción, en ambos casos, pero
la composición de cada uno de ellos es diferente. Finalmente, del análisis
de regresión múltiple se desprende que un gerente debe prestar atención,
en primer lugar, a la calidad de las instalaciones y la comunicación ya que
fueron el mejor predictor de la satisfacción.
Abstract: he aim of this work is to identify and analyze the factors that un- derlie the level of satisfaction of users of municipal sports centers that con- duct directed activities and compare it with those users who do not use this service. Data were collected in a survey among users of municipal sports centers, of which 536 subjects stated that they carried out directed activities at the center. Women and users with a high school level are the ones who use these services the most. An applied factor analysis reveals three dimen- sions that contribute to satisfaction, in both cases, but the composition of each of them is diferent. Finally, the multiple regression analysis shows that a manager must pay attention, irst of all, to the quality of the facilities and communication since they were the best predictor of satisfaction.
Abstract: he aim of this work is to identify and analyze the factors that un- derlie the level of satisfaction of users of municipal sports centers that con- duct directed activities and compare it with those users who do not use this service. Data were collected in a survey among users of municipal sports centers, of which 536 subjects stated that they carried out directed activities at the center. Women and users with a high school level are the ones who use these services the most. An applied factor analysis reveals three dimen- sions that contribute to satisfaction, in both cases, but the composition of each of them is diferent. Finally, the multiple regression analysis shows that a manager must pay attention, irst of all, to the quality of the facilities and communication since they were the best predictor of satisfaction.
publication.page.subject
Citation
Sport TK: revista euroamericana de ciencias del deporte, Vol. 7 Núm. 2 (2018) Suplemento 2. Monográfico. Estudios de Gestión y Marketing del Deporte
item.page.embargo
Collections
Ir a Estadísticas
Sin licencia Creative Commons.