Publication: What drives ecotourism consumption? A qualitative Tpb Application
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Date
2025
Authors
Pasquotto Mariani, Milton Augusto ; Carneiro de Araujo, Geraldino ; Faustino-Dias, Álvaro Freitas
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Publisher
Universidad de Murcia: servicio de publicaciones
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DOI
10.6018/turismo.685661
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info:eu-repo/semantics/annotation
Description
Abstract
La demanda de ecoturismo aumentó, pero es poco lo conocido de las intenciones de los consumidores. Basado en la Teoría del Comportamiento Planeado (TCP), el objetivo fue identificar las percepciones de conducta, normativas, de control y ambientales de turistas sobre el ecoturismo. La colección de datos incluyó 21 entrevistas, y el análisis de contenido se utilizó para su estudio. Los resultados identificaron las principales creencias, destacando el valor de estar en contacto con la naturaleza, aprender sobre medio ambiente y contribuir a la conservación de recursos naturales
Ecotourism demand has increased over the years, but consumer intentions are still largely unknown. Based on Theory of Planned Behavior (TPB), the objective was to identify tour-ists’ behavioral, normative, control and environmental perceptions about ecotourism. Data collection included 21 interviews, and content analysis was used to study them. The results identified as main perception: highlighting the value of keep contact with nature, learning about environment and contributing to natural resources conservation.
Ecotourism demand has increased over the years, but consumer intentions are still largely unknown. Based on Theory of Planned Behavior (TPB), the objective was to identify tour-ists’ behavioral, normative, control and environmental perceptions about ecotourism. Data collection included 21 interviews, and content analysis was used to study them. The results identified as main perception: highlighting the value of keep contact with nature, learning about environment and contributing to natural resources conservation.
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Citation
reitas Faustino-Dias, Álvaro, Pasquotto Mariani, M. A., & Carneiro de Araujo, G. (2025). ¿Qué impulsa el consumo de ecoturismo? una aplicación cualitativa de la TPB. Cuadernos De Turismo, (56), 39–66. https://doi.org/10.6018/turismo.685661
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