Publication: Preferencias del visitante de turismo rural. Estudio en Navarra.
Authors
García López de Meneses, Teresa ; Barrena Figueroa, Ramo
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Publisher
Murcia, Universidad de Murcia, Servicio de Publicaciones
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DOI
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info:eu-repo/semantics/article
Description
Abstract
Los cambios en el estilo de vida actual han propiciado el auge actual del turismo rural. Por ello el trabajo se plantea conocer las preferencias del visitante de establecimiento de turismo rural en cuanto a las características de la estancia y a las fuentes de información a las que recurre para planificarla. Y también, se estudia el grado de aceptación de la oferta de actividades y la satisfacción que le producen, medida a través de su intención de repetir estancia. Este estudio se ha realizado en Navarra dada la implantación que tiene el turismo rural entre sus habitantes.
�ABSTRACT: Changes in the actual lifestyle have given rise to the current rural tourism boom. Accordingly, this study aims at finding out the preferences of visitors at rural tourism facilities in terms of the characteristics of their chosen stay and the sources of information used to plan it. Furthermore, the level of acceptance of the activity plan offered and tourists’ satisfaction is examined by means of whether or not there is an intention of repeating their stay. The study was carried out in the Navarra, given that this kind of tourism has a long tradition among its inhabitants.
�ABSTRACT: Changes in the actual lifestyle have given rise to the current rural tourism boom. Accordingly, this study aims at finding out the preferences of visitors at rural tourism facilities in terms of the characteristics of their chosen stay and the sources of information used to plan it. Furthermore, the level of acceptance of the activity plan offered and tourists’ satisfaction is examined by means of whether or not there is an intention of repeating their stay. The study was carried out in the Navarra, given that this kind of tourism has a long tradition among its inhabitants.
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