Publication: Adopción del comercio electrónico en el turismo de nieve y montaña: análisis de la presencia web de las estaciones de esquí a través del Modelo eMICA
Authors
Daries Ramon, Natalia ; Cristóbal-Fransi, Eduard ; Martín Fuentes, Eva ; Mariné Roig, Estela
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
https://doi.org/10.6018/turismo.37.256171
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info:eu-repo/semantics/article
Description
Abstract
El papel de las Tecnologías de la Información y la Comunicación (TIC) en la gestión
empresarial constituye actualmente un tema de creciente interés tanto para académicos como
para profesionales. La Web 2.0 se ha revelado como una importante fuente de innovación
que contribuye al desempeño organizacional y a la mejora de la competitividad de las empresas
del sector turístico. A pesar de ello, se han encontrado evidencias que revelan las dificultades
para la adopción de estas tecnologías en algunas empresas del sector turístico y su
aplicación para un efectivo comercio electrónico. De acuerdo con lo anterior, el objetivo de
este trabajo es analizar la implantación y uso de las herramientas de comercio electrónico en
las estaciones de esquí de España y Andorra a través de la metodología eMICA (Extended
Model of Internet Commerce Adoption), para identificar las oportunidades derivadas del uso
de las herramientas Web 2.0 y mejorar las carencias detectadas para conseguir una gestión
más competitiva.
ABSTRACT: The role of Information and Communication Technologies (ICT) in business management is currently a topic of increasing interest to both academics and professionals. The Web 2.0 has emerged as an important source of innovation that contributes to organizational performance and improving the competitiveness of the tourism industry. However, evidence has been found that reveal the difficulties for the adoption of these technologies in the tourism industry and its application for effective e-commerce. Accordingly, the objective of this paper is to analyze the implementation and use of electronic commerce tools in the ski resorts of Spain and Andorra through the eMICA methodology (Extended Model of Internet Commerce Adoption) to identify opportunities arising from the use of Web 2.0 tools and improve the weaknesses identified for a more competitive management.
ABSTRACT: The role of Information and Communication Technologies (ICT) in business management is currently a topic of increasing interest to both academics and professionals. The Web 2.0 has emerged as an important source of innovation that contributes to organizational performance and improving the competitiveness of the tourism industry. However, evidence has been found that reveal the difficulties for the adoption of these technologies in the tourism industry and its application for effective e-commerce. Accordingly, the objective of this paper is to analyze the implementation and use of electronic commerce tools in the ski resorts of Spain and Andorra through the eMICA methodology (Extended Model of Internet Commerce Adoption) to identify opportunities arising from the use of Web 2.0 tools and improve the weaknesses identified for a more competitive management.
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