Publication: La (re)presentación del periodista en Twitter: claves para la construcción de la identidad digital profesional
Authors
Pérez Díaz, Pedro Luis ; Planes Pedreño, José Antonio
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Publisher
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DOI
https://dx.doi.org/10.5209/esmp.71007
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info:eu-repo/semantics/article
Description
©2021. This manuscript version is made available under the CC-BY 4.0 license http://creativecommons.org/licenses/by/4.0/
This document is the Published, version of a Published Work that appeared in final form in Estudios sobre el Mensaje Periodístico. To access the final edited and published work see https://dx.doi.org/10.5209/esmp.71007
Abstract
Esta investigación examina la presentación de sí mismos que realizan los profesionales del periodismo en sus perfiles de
Twitter. A partir del enfoque dramatúrgico de la interacción social planteado por Erving Goffman (1971), diseñamos un análisis de
contenido que se aplica a un censo de 1.207 cuentas de Twitter pertenecientes a periodistas que trabajan para cuatro diarios españoles
líderes: dos de matriz impresa (El País y El Mundo) y dos nativos digitales (Eldiario.es y ElConfidencial.com). La construcción
identitaria estudiada fue dividida en dimensiones profesionales, personales, interactivas y de actividad. Nuestras conclusiones
respaldan que los periodistas muestran aspectos profesionales por encima de los íntimos, una ‘apariencia’ que contribuye a una clara
identificación ocupacional. Aunque sus ‘modales’ participativos resultan limitados, la ‘actuación’ descrita por las interdependencias
entre sus métricas de actividad social –antigüedad en la red social, número de seguidores, seguidos, publicaciones o ‘me gusta’– atesora
relevancia para delimitar las oportunidades de interacción con la audiencia activa
This research examines the self-presentation performed by journalism professionals on their Twitter profiles. Based on the dramaturgical approach to social interaction proposed by Erving Goffman (1971), we designed a content analysis that was conducted on a census sample of 1,207 Twitter accounts of journalists that work for four leading Spanish news organizations: two newspapers (El País and El Mundo), and two digital-native news outlets (Eldiario.es and ElConfidencial.com). The identity construction studied was divided into professional, personal, interactive, and activity-related dimensions. Our conclusions support that journalists place professional aspects before intimate ones, an ‘appearance’ that contributes to a clear occupational identification. Although their participatory ‘manners’ are limited, the ‘performance’ described by the interdependencies between their social activity metrics –join date, number of followers, following, tweets, or likes– is relevant to delimit opportunities for interaction with an active audience.
This research examines the self-presentation performed by journalism professionals on their Twitter profiles. Based on the dramaturgical approach to social interaction proposed by Erving Goffman (1971), we designed a content analysis that was conducted on a census sample of 1,207 Twitter accounts of journalists that work for four leading Spanish news organizations: two newspapers (El País and El Mundo), and two digital-native news outlets (Eldiario.es and ElConfidencial.com). The identity construction studied was divided into professional, personal, interactive, and activity-related dimensions. Our conclusions support that journalists place professional aspects before intimate ones, an ‘appearance’ that contributes to a clear occupational identification. Although their participatory ‘manners’ are limited, the ‘performance’ described by the interdependencies between their social activity metrics –join date, number of followers, following, tweets, or likes– is relevant to delimit opportunities for interaction with an active audience.
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Citation
Estudios sobre el Mensaje Periodístico, 27(4) 2021
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