Developing multimodal communicative competence in emerging academic and professional genres.

Ruiz Madrid, Noelia; Valeiras Jurado, Julia

Publication:
Developing multimodal communicative competence in emerging academic and professional genres.

dc.contributor.author	Ruiz Madrid, Noelia
dc.contributor.author	Valeiras Jurado, Julia
dc.date.accessioned	2020-10-15T08:55:28Z
dc.date.available	2020-10-15T08:55:28Z
dc.date.issued	2020
dc.description.abstract	In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is seen as desirable to help students become competent professionals. This is the case of Product Pitches (PPs) in the business field and Research Pitches (RPs) in the academic field. The former are short presentations that introduce a product to the market, the latter constitute an emerging way of disseminating ongoing research to the general public. A salient characteristic of both is their multimodal nature, which has raised an increasing interest in multimodal approaches to genre pedagogy. Our aim is to develop students‟ analytical skills to make them aware of the variety of semiotic modes and the importance of using them coherently. The pedagogical approach is facilitated by specialised software that supports the systematic teaching and learning of multimodal genres.	es
dc.format	application/pdf	es
dc.format.extent	24	es
dc.identifier.citation	International Journal of English Studies, Vol. 20 (1), 2020	es
dc.identifier.doi	https://doi.org/10.6018/ijes.401481
dc.identifier.issn	1989-6131
dc.identifier.issn	1578-7044
dc.identifier.uri	http://hdl.handle.net/10201/97363
dc.language	eng	es
dc.publisher	Universidad de Murcia, Servicio de Publicaciones	es
dc.relation	Sin financiación externa a la Universidad	es
dc.rights	info:eu-repo/semantics/openAccess	es
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	Product pitches	es
dc.subject	Research pitches	es
dc.subject	Semiotic modes	es
dc.subject	Genre awareness	es
dc.subject	Multimodal literacy	es
dc.subject	Genre pedagogy	es
dc.subject.other	CDU::8- Lingüística y literatura	es
dc.title	Developing multimodal communicative competence in emerging academic and professional genres.	es
dc.type	info:eu-repo/semantics/article	es
dspace.entity.type	Publication	es