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The role of relationship promoter in new product development collaboration

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dc.contributor.authorSánchez-Marín, Gregorio
dc.contributor.authorPemartín González-Adalid, María
dc.contributor.authorMunuera Alemán, José Luis
dc.contributor.departmentOrganización de Empresas y Finanzas
dc.date.accessioned2025-12-03T12:50:29Z
dc.date.available2025-12-03T12:50:29Z
dc.date.copyright© 2017 Informa UK Limited, trading as Taylor & Francis Group
dc.date.issued2020-06-20
dc.description.abstractSince new product development (NPD) collaborations with external partners have become the next generation in NPD practices, relationship promoters have become especially relevant as key contributors to the success of this type of inter-organisational collaboration. To realise successful outcomes in NPD collaborations, partners face the challenge of effectively integrating the role of relationship promoter into their existing and essential relationships of trust. It is within this context that this paper examines the role of the relationship promoter, by analysing its moderating effect on the relationship between trust and the outcomes of NPD collaboration – including new product competitiveness and partner satisfaction. We test our hypotheses against survey data from 107 innovative firms involved in NPD collaboration with the help of relationship promoters. The results show that, while a non-significant influence can be reported about the presence of a relationship promoter in terms of partner satisfaction, the relationship promotor weakens the influence of trust on new product competitiveness, making trust less important when it comes to creating a competitive new product.
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dc.identifier.citationPemartín, M., Sánchez-Marín, G., & Munuera-Alemán, J. L. (2019). The role of relationship promoter in new product development collaboration. Industry and Innovation, 26(1), 57–77. https://doi.org/10.1080/13662716.2017.1343131
dc.identifier.doi10.1080/13662716.2017.1343131
dc.identifier.eissn1469-8390
dc.identifier.issn1366-2716
dc.identifier.urihttp://hdl.handle.net/10201/177558
dc.languageeng
dc.publisherTaylor and Francis Group. Routledge
dc.relationThis work was financially supported by the Spanish Ministry of Science and Technology (research project: ECO2013-47969-P) and the Seneca Foundation—Agency of Science and Technology of the Region of Murcia (Spain) (research project: 08663/PHCS/08).
dc.relation.publisherversionhttps://www.tandfonline.com/doi/full/10.1080/13662716.2017.1343131
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccess
dc.subjectRelationship promoter
dc.subjectTrust
dc.subjectNew product competitiveness
dc.subjectPartners’ satisfaction
dc.subjectNew product development collaboration
dc.subject.odsNo relacionado con ningún objetivo de desarrollo sostenible
dc.titleThe role of relationship promoter in new product development collaboration
dc.typeinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/publishedVersion
dspace.entity.typePublicationes
relation.isAuthorOfPublicationae4bb2e0-6279-43ef-b8a2-df374e925afd
relation.isAuthorOfPublication29acaef7-1642-43da-b76e-51f358ef1365
relation.isAuthorOfPublication.latestForDiscoveryae4bb2e0-6279-43ef-b8a2-df374e925afd
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