Library Marketing in Spain: State-of-The-art

Massísimo i Sánchez de Boado, Àngels; Gómez-Hernández, José-Antonio

Publication:
Library Marketing in Spain: State-of-The-art

dc.contributor	Gupta, Dinesh K.	es
dc.contributor	Massísimo i Sánchez de Boado, Àngels	es
dc.contributor	Koontz, Christie	es
dc.contributor	Savard, Rejean	es
dc.contributor.author	Massísimo i Sánchez de Boado, Àngels	es
dc.contributor.author	Gómez-Hernández, José-Antonio	es
dc.contributor.department	Información y Documentación
dc.date.accessioned	2015-12-21T17:16:50Z
dc.date.available	2015-12-21T17:16:50Z
dc.date.issued	2006	es
dc.description.abstract	This work describes library marketing in Spain, beginning with the first theoretical works on the subject until the present situation, with the daily practices of libraries and related organisations. The current practices include principally the application of empirical knowledge to design tailored services for target groups, as well as promoting specific services and centres, such as reading and libraries in general, and studying the public, specially with user satisfaction studies carried out for the purpose of evaluating services, but which are still underdeveloped in terms of market segmentation studies	es
dc.format	application/pdf	es
dc.format.extent	13
dc.identifier	Massísimo, Angèls and Gómez-Hernández, José-Antonio . Library Marketing in Spain: State-of-The-art., 2006 In: Marketing Library and Information Services: International Perspectives. K. G. Saur, pp. 52-63. [Book chapter]	es
dc.identifier.eissn	9783598117534
dc.identifier.uri	http://hdl.handle.net/10201/47171
dc.language	spa	es
dc.publisher	K. G. Saur	es
dc.rights	info:eu-repo/semantics/openAccess	es
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	Management	es
dc.title	Library Marketing in Spain: State-of-The-art	es
dc.type	info:eu-repo/semantics/bookPart	es
dc.type	info:eu-repo/semantics/review	es
dspace.entity.type	Publication	es