Publication: Satisfacción del visitante en pueblos mágicos del noroeste mexicano: una mirada a Loreto, b.c.s.
Authors
Olmos Martínez, Elizabeth ; Ibarra Michel, Juan Pedro ; Cruz-Coria, Erika
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Publisher
Universidad de Murcia, Escuela Universitaria de Turismo de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
El puerto de Loreto, México, es un destino turístico con características sobresalientes para la práctica del turismo cultural y de naturaleza. El objetivo de esta investigación es evaluar la satisfacción del visitante a partir de los diferentes atributos del destino. Es un trabajo de tipo cuantitativo que emplea la metodología diseñada por el SECTUR-CESTUR (2013) de México para la determinación del perfil y satisfacción del turista, misma que fue adaptada de acuerdo con el entorno. Se obtuvo un índice de satisfacción general valorado en 8.5 que, de acuerdo con la metodología, significa que el destino mantiene turistas satisfechos. Se concluye que Loreto tiene excelentes ventajas competitivas y comparativas, las cuales están dadas por atributos como la hospitalidad, los servicios de alimentos y bebidas y el de alojamiento; aunque también presentan algunas áreas de oportunidad tales como el mejoramiento de la infraestructura de acceso al destino.
The port of Loreto, Mexico, is a tourist destination with outstanding characteristics for the practice of nature and cultural tourism. The objective of this investigation is evaluating the visitor's satisfaction from the different attributes and/ or tourist attractions of the destination. It is a quantitative type of work that uses the methodology designed by the SECTUR -CESTUR (2013) of Mexico to determine the profile and satisfaction of the tourist, which was adapted according to the environment. A general visitor satisfaction index of 8. 5 was obtained, classified as satisfied tourists in agreement on the used instrument. It is concluded that Loreto has excellent competitive and comparative advantages, which are given by attributes such as hospitality, food and beverage services and accommodation; although there are also some areas of opportunity such as the access infrastructure to the destination.
The port of Loreto, Mexico, is a tourist destination with outstanding characteristics for the practice of nature and cultural tourism. The objective of this investigation is evaluating the visitor's satisfaction from the different attributes and/ or tourist attractions of the destination. It is a quantitative type of work that uses the methodology designed by the SECTUR -CESTUR (2013) of Mexico to determine the profile and satisfaction of the tourist, which was adapted according to the environment. A general visitor satisfaction index of 8. 5 was obtained, classified as satisfied tourists in agreement on the used instrument. It is concluded that Loreto has excellent competitive and comparative advantages, which are given by attributes such as hospitality, food and beverage services and accommodation; although there are also some areas of opportunity such as the access infrastructure to the destination.
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Turismo , Visitantes , Satisfacción , Pueblo Mágico , Loreto , Índice de satisfacción , Tourism , Visitors , Satisfaction , Magic Town , Loreto , Satisfaction index
Citation
Gran Tour: Revista de Investigaciones Turísticas, nº 23 (2021)
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