Publication: ¿Son los códigos éticos un instrumento para proteger al stakeholder consumidor? Un estudio de los sectores financiero, energético y de telefonía españoles
Loading...
Date
2013
Authors
Ruiz Lozano, Mercedes ; Araque Padilla, Rafael
item.page.secondaryauthor
item.page.director
Publisher
publication.page.editor
publication.page.department
DOI
https://doi.org/10.1016/j.rcsar.2013.07.005
item.page.type
info:eu-repo/semantics/article
Description
Abstract
Existe un acuerdo generalizado de que la institucionalización y la comunicación de un código ético es el
primer paso para la mejora del comportamiento ético de una organización en relación con sus diferentes
stakeholders. En este trabajo se presenta, sobre la base cualitativa de un análisis de contenido, un estudio comparado sobre la visibilidad y el contenido de los códigos éticos, atendiendo los valores relacionados con el stakeholder consumidor, grupo social de gran relevancia por tratarse del destinatario final sobre el que pivota
la función social de la empresa. El ámbito de estudio corresponde a 3 sectores económicos españoles:
financiero, energético y telefónico o digital. El estudio pone de manifiesto, entre otros aspectos, la existencia de diferencias inter e intrasectoriales en cuanto a contenido y visibilidad de los códigos, la generalidad de los principios declarados en relación con el stakeholder consumidor y una cierta influencia de la legislación en el contenido de los códigos
There is a generalized agreement that the institutionalization and communication of an ethical code in an organization is the first step for the improvement of the ethical behavior relating to its different stakeholders. This paper presents, starting from a qualitative content analysis, a comparative study on the visibility and content of ethical codes in relation with the consumer stakeholder who is a relevant stakeholder in its role as the final destination that the social function of a firm revolves around. The study is based on three Spanish economic sectors: financial, energy and telephone. The study reveals: the existence of inter and intra-sectorial differences; the absence of relevant values in relation to the consumer stakeholder; the influence of legislation on the content of the code, and the preponderance of declarative versus management aspects.
There is a generalized agreement that the institutionalization and communication of an ethical code in an organization is the first step for the improvement of the ethical behavior relating to its different stakeholders. This paper presents, starting from a qualitative content analysis, a comparative study on the visibility and content of ethical codes in relation with the consumer stakeholder who is a relevant stakeholder in its role as the final destination that the social function of a firm revolves around. The study is based on three Spanish economic sectors: financial, energy and telephone. The study reveals: the existence of inter and intra-sectorial differences; the absence of relevant values in relation to the consumer stakeholder; the influence of legislation on the content of the code, and the preponderance of declarative versus management aspects.
publication.page.subject
Citation
item.page.embargo
Ir a Estadísticas
Este ítem está sujeto a una licencia Creative Commons. http://creativecommons.org/licenses/by-nc-nd/4.0/