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Resultados de la investigación "Publicidad y Sexismo: La mirada crítica del alumnado universitario"

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dc.contributor.authorEspín López, Julia V.es
dc.contributor.authorFolgueiras Bertomeu, Pilares
dc.contributor.authorMassot Lafon, Mª Inéses
dc.contributor.authorRodríguez Lajo, Mercedeses
dc.contributor.authorRodríguez Moreno, Mª Luisaes
dc.contributor.authorSabariego Puig, Martaes
dc.contributor.authorVilá Baños, Ruthes
dc.date.accessioned2015-06-16T12:12:59Z
dc.date.available2015-06-16T12:12:59Z
dc.date.issued2007-01-01es
dc.description.abstractThis work is the result of two researches finances by the Institut Català de les Dones (Woman catalan Institute) developed by GREDI/DONA Group from 2002 to 2003, focused on the identification of sexist bias at the advertising and at the mass media. The conclusions obtained with these researches allowed to confirm need to prepare didactic equipment for helping young people to develop their critical judgment and sensitize them towards the gender fairness. The aim of the research developed in 2005 has been creating and validating a formative maodule for the university students. The fight for a peer society require, among other measures, drawing up pedagogical materials that help young peple to identifiy the sexist stereotype manifested at the advertising practises, sensitizing them to the gender fairness in such a current and critical subject as the intervention of the mass media in the social dynamics.es
dc.formatapplication/pdfes
dc.format.extent235-257es
dc.identifier.citationRevista de Investigación Educativa, 2007, Vol. 25, n.º 1
dc.identifier.issn0212-4068
dc.identifier.urihttp://hdl.handle.net/10201/45121
dc.languagespaes
dc.publisherUniversidad de Murcia. Servicio de Publicaciones
dc.rightsinfo:eu-repo/semantics/openAccesses
dc.subjectGenderes
dc.subjectNon sexist orientationes
dc.subjectStereotypes and sexist bias in advertisinges
dc.subjectUniversity teachinges
dc.subjectAssessment researches
dc.titleResultados de la investigación "Publicidad y Sexismo: La mirada crítica del alumnado universitario"es
dc.typeinfo:eu-repo/semantics/articlees
dspace.entity.typePublicationes
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Revista de investigación educativa Vol.25, Nº 1 (2007)