Publication: El perfil del visitante en Santiago de Compostela: tradición y actualidad
Authors
Pérez Guilarte, Yamilé ; Lois González, Rubén Camilo
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
https://doi.org/10.6018/turismo.37.256251
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info:eu-repo/semantics/article
Description
Abstract
Este trabajo estudia el perfil del visitante en Santiago de Compostela y lo compara con
el de otros destinos culturales del mundo. Se tomó como base la metodología de ATLAS y
se realizaron 400 encuestas a visitantes. Se aprecia el perfil del tradicional turista cultural
de edad madura que viaja por vacaciones. Experimenta más motivación por el ambiente del
lugar que por el aporte de conocimiento. Asimismo, considera que la arquitectura histórica es
el mayor atractivo de Santiago, aunque muestra interés por actividades culturales que impliquen
una experiencia más creativa y participativa.
ABSTRACT: The aim of this study is to determine Santiago de Compostela’s visitors profile and compare it with those of other cultural destinations worldwide. Based on ATLAS methodology and after 400 visitors were interviewed, the results reveal a traditional middleaged cultural tourist who travels for vacation. It’s more motivated by the atmosphere of the place than the actual acquisition of knowledge. Although historical architecture remains to be considered Santiago’s main asset, the study shows an increasing interest in cultural activities that provide more creative and interactive experiences.
ABSTRACT: The aim of this study is to determine Santiago de Compostela’s visitors profile and compare it with those of other cultural destinations worldwide. Based on ATLAS methodology and after 400 visitors were interviewed, the results reveal a traditional middleaged cultural tourist who travels for vacation. It’s more motivated by the atmosphere of the place than the actual acquisition of knowledge. Although historical architecture remains to be considered Santiago’s main asset, the study shows an increasing interest in cultural activities that provide more creative and interactive experiences.
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