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Pemartín González-Adalid, María

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Pemartín González-Adalid, María
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Universidad de Murcia. Departamento de Organización de Empresas y Finanzas
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How are companies going to business digitalization? An explanation based on the implementation of e-commerce with data of SMEs

2024-08-02, Gimeno Arias, Fernando, Santos Jaén, José Manuel, Pemartín González-Adalid, María, Economía Financiera y Contabilidad

The data presented in this article is based on a questionnaire survey regarding e-commerce and business digitalization of SMEs in Mexico answered by the CEOs of the companies. A valid sample of 4,121 Mexican SMEs was collected covering many industries, such as primary sector, extractive industries, manufacturing industries, energy, water, recycling, construction, trade, services, and others. The data includes information about the implementation of e-commerce, business digitalization, operational efficiency, corporate performance, and other demographic indicators of the sampling firms. The link between e-commerce and corporate performance is still underexplored in SMEs, even more so between companies from Latin America, being Mexico a perfect example to explore how different SMEs adapt and thrive due to the rapid growth of their e-commerce and the diversity of their business sectors (Santos-Ja�n et al., 2023 *2+). Data analysis was conducted using SPSS and Smart PLS. The data are useful as the data can be reproduced, reused and reanalysed paying special attention to group-specific effects. This data article also opens up better research opportunities going forward through collaboration with other researchers.SMEs

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XI observatorio del directivo Adimur: análisis estratégico del liderazgo empresarial de la Región de Murcia

2026-03, Samper Henarejos, María Reyes, García Imbernón, Gala María, Romero Martínez, Pedro, Santos Jaén, José Manuel, Gimeno Arias, Fernando, Pemartín González-Adalid, María, López Noguera, Antonio López, Economía Financiera y Contabilidad, Facultad de Economía y Empresa