Browsing by Subject "marketing"

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    La imagen emergente de las bibliotecas en una sociedad de comunicación en red
    (Consejería de Cultura. Junta de Andalucía (Spain), 2007) Gómez-Hernández, José-Antonio; Saorín, Tomás; Información y Documentación
    Nowadays libraries are increasingly refactoring their services and dynamics, but these acts of popularisation and promotion in the era of communication, the semantic web and the cultural spectacle are situated in an ambivalent context, somewhere between atonality and adherence. With regards to the information overload and the rushed leisure we live in, the library defends its own differential values, which provide balance, nuances, and system. Library life is certainly not newsworthy, but together they generate social capital. The unstoppable modernisation of libraries also involves that their achievements be visible, and that they be incorporated into the complex conglomerate of perceptions which inform public opinion and public agendas. The librarian community is walking the path towards its inclusion into the constant murmur of media, and the permanence of its voice in the opinion and decision fora.