Browsing by Subject "Videos"
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- PublicationOpen AccessAnálisis de las fotografías y vídeos de Instagram para la creación de un ranking de popularidad de los territorios y los destinos(Murcia: Servicio de publicaciones de la Universidad de Murcia, 2020) Huertas, Assumpció; Martínez-Rolán, XabierInstagram permite a los usuarios compartir fotografías y vídeos y es una herramienta clave para crear imagen de los destinos. Actualmente los destinos compiten entre sí para tener una buena imagen y un buen posicionamiento. Por ello, los objetivos de este estudio son: analizar las publicaciones georreferenciadas de fotografías y vídeos de los usuarios de destinos, las reacciones que estas han comportado y crear un Factor de Impacto que genere un ranking de popularidad de los destinos entre los usuarios en Instagram. El estudio muestra las aportaciones del Factor de Impacto en Instagram creado para medir la popularidad de los destinos respecto a rankings anteriores y muestra también su utilidad para las Organizaciones de Marketing de los Destinos.
- PublicationRestrictedYouTube information about diabetes and oral healthcare(Springer Nature, 2019-08-08) Pons-Fuster López, Eduardo; Ruiz Roca, Juan Antonio; Tvarijonaviciute, Asta; López Jornet, María Pía; Dermatología, Estomatología, Radiología y Medicina FísicaDiabetes mellitus is a chronic disease that is increasing at an alarming rate all over the world. The aim of this study was to assess the quality information available on YouTube on diabetes and oral healthcare. This cross-sectional study made a search in YouTube (https ://www.youtu be.com/). Two reviewers assessed the videos and categorized them into useful, misleading or personal experience, and scored them using a global quality scale (GQS) from 1 to 5 according to their overall quality (1 = poor quality; 5 = excellent quality). The source of each video was also registered, as was user interaction with each video. A total of 97 videos were included for analysis. Of these, 30 (30.9%) contained useful information, 61 (62.9%) contained misleading information, and six (6.2%) recounted personal experiences. Overall quality scores showed statistically significant differences between those containing useful information and those with misleading information and personal experience (p = 0.001). Significant differences in content were also found regarding oral hygiene (p = 0.022), periodontitis (p = 0.002), and infection (p = 0.04). YouTube provides informative videos about oral healthcare for diabetics. The quality of the videos was variable and the videos recorded by dental professionals and Universities showed a higher quality. Further research is needed into oral healthcare for diabetics.