Browsing by Subject "Sports Industry"

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    Open Access
    Consequences of COVID-19 on Iran's economy and sports industry: Analysis and improvement strategies
    (Universidad de Murcia. Servicio de Publicaciones, 2025) Kiani, Mohammad Saeid; Nazari, Leila; Sin departamento asociado
    The aim of this study was to analyze the effects of COVID-19 on Iran's economy and sports industry and to provide solutions to compensate for these losses. The present study was descriptive-survey in terms of its practical purpose and the method of data collection. In the first (qualitative) phase, 24 interviews were conducted with economics experts and sports economics faculty nationwide. In the second (quantitative) phase, 610 questionnaires were distributed and analyzed—both in person and online—among postgraduate sports management students across the country. The results showed that the spread of the COVID-19 virus did not have only negative effects and it also had many positive effects on the sports industry. The sports industry can have a very high capacity to adapt to the crisis of the spread of COVID-19 and similar crises. Holding classes and workshops in various sports fields and sports sciences online, paying more attention to family sports, sports at home and open spaces and in the economic sector, during the period of the COVID-19 epidemic, online sports businesses flourished and the managers of sports complexes found financial alternatives. Overall, the negative effects of the COVID-19 pandemic, especially the economic ones, were more significant than the positives for sports, mainly due to its sudden onset, rapid spread, and the sports industry's lack of preparedness.
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    Open Access
    The role of communication and investment in physical culture and sports as components of a healthy lifestyle
    (Universidad de Murcia. Servicio de Publicaciones, 2025) Leonov, Yaroslav; Lohvynenko, Oleksandr; Lohvynenko, Tetyana; Kharakhaichuk, Anatolii; Kuryllo, Tetyana
    Regular physical exercise is linked to improved health, longevity, and a lower risk of chronic diseases. This study explores the role of communication in promoting a healthy lifestyle through the popularisation of physical culture and sports, and examines the economic impact of such activities. It investigates how communication contributes to promoting a healthy lifestyle through sports and the effectiveness of investments in these areas. The study employed theoretical research methods, including analysis, systematisation, and generalisation of contemporary literature. Sports significantly impact the economies of numerous countries, driving substantial financial investments and employing large workforces. Effective communication is crucial for entrepreneurship in sports, as it enables the creation of strong networks and media engagement, providing essential information for better decision-making. Startups that blend communication and economic strategies have become increasingly popular, with examples like FuboTV, Dream11, and SeatGeek demonstrating success. Investments in professional sports teams are distinctive due to risks such as unpredictable outcomes and fluctuating stock prices. Fans, often small shareholders, tend to prioritize a team’s long-term goals over immediate profit. Additionally, some companies invest in sports not just for financial returns, but also to boost brand recognition and increase product sales.