Browsing by Subject "Price inequality"

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    Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers
    (Elsevier, 2021) Pascual del Riquelme, Isabel; Román Nicolás, Sergio; Cuestas, Pedro J.; Comercialización e Investigación de Mercados
    This study examines the moderating role of price inequalities in the antecedents and consequences of perceived price unfairness. We test a moderated mediation model on a sample of 994 consumers exposed to a hotel booking scenario either with an advantaged price (n = 496) or a disadvantaged one (n = 498). Our results show that the mechanisms through which perceived price unfairness is formed and its influence on price satisfaction and WOM significantly differ based on price inequalities. Furthermore, these findings highlight the importance of managing the potential negative consequences of unfair pricing not only for disadvantaged consumers, but also for advantaged ones
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    Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers
    (Elsevier, 2021-10-25) Pascual del Riquelme Martínez, María Isabel; Román Nicolás, Sergio; Cuestas Díaz, Pedro Jesús; Comercialización e Investigación de Mercados; Facultad de Economía y Empresa
    This study examines the moderating role of price inequalities in the antecedents and consequences of perceived price unfairness. We test a moderated mediation model on a sample of 994 consumers exposed to a hotel booking scenario either with an advantaged price (n = 496) or a disadvantaged one (n = 498). Our results show that the mechanisms through which perceived price unfairness is formed and its influence on price satisfaction and WOM significantly differ based on price inequalities. Furthermore, these findings highlight the importance of managing the potential negative consequences of unfair pricing not only for disadvantaged consumers, but also for advantaged ones.
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    Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality
    (Springer, 2023-06) Pascual del Riquelme Martínez, María Isabel; Román Nicolás, Sergio; Comercialización e Investigación de Mercados
    This research examines the personality, cognitive and emotional antecedents of deceptive price perceptions that occur in price inequalities. We draw on appraisal theories to examine the extent to which these relationships are different depending on two situations: consumers who are exposed to an advantaged situation (lower price) and those exposed to a disadvantaged situation (higher price). Data from 994 individuals in the online hotel booking context show that the direction of the price inequality significantly influences the way in which both personality and the attributional– emotional process affect perceptions of deceptive pricing. Our findings provide a better understanding of this subjective, complex, but also increasingly prevalent phenomena of price inequality and perceived deceptive pricing in online retailing. Implications for theory and management are discussed.