Browsing by Subject "Personal image"

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    Ethics, Personal Image, and Disinformation in the Era of Deepfakes
    (Wiley, American Anthropological Association, 2026-03-16) Fernández Fernández, Ángel; Martínez de Bartolomé Rincón, Ireide; Morgado Aguirre, Borja; Bellas Artes
    The growing significance of digital visual culture raises significant questions regarding image curation, respect for image rights, and the protection of privacy. In this context, the development of deepfake technology exacerbates these issues by enabling unprecedented audiovisual manipulation. This article analyses the ethical, legal, and social implications of the creation and dissemination of deepfakes, emphasizing the challenges posed by identity falsification. It also examines the control and regulatory measures implemented by digital platforms to detect and limit the distribution of such content, highlighting the need for clear ethical guidelines. Furthermore, it addresses the capacity of deepfakes to reinforce biases and discriminatory narratives, undermining trust in visual information and perpetuating harmful stereotypes in the collective imagination