Browsing by Subject "Perceived value"

Now showing 1 - 3 of 3
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    Calidad, satisfacción y valor percibido en usuarios de servicios deportivos en México
    (Universidad de Murcia, Servicio de Publicaciones, 2022) Reyes Robles, Marina; Ceballos Gurrola, Oswaldo; Medina Rodríguez, Rosa Elena; Rojo Villa, Jesús Alfredo; López Esquerra, Luis Ernesto
    El objetivo del estudio fue evaluar la calidad, satisfacción y valor percibido de los usuarios de servicios e instalaciones deportivas en función del sexo, edad y nivel de estudios, así como establecer modelos de predicción de la calidad percibida, el valor percibido y la satisfacción. Participaron 481 usuarios de los cuales el 58% son hombres y 42% mujeres, con una edad media 17.73 ± 5.40. Se utilizó el instrumento EPOD2 compuesto por calidad percibida (20 ítems), satisfacción (4 ítems) y valor percibido con un ítem. Los factores mejor valorados de calidad percibida fue el personal 4.17 ± .87 y entrenador 3.92 ± 1.13, y el factor menos valorado son las instalaciones 3.18 ± 1.26. La satisfacción y valor percibido igualmente recibieron valoraciones positivas.Se registraron diferencias significativas en función del sexo, edad y nivel de estudios. Finalmente, se encontró una relación significativa de la calidad percibida y el valor percibido; además entre el valor percibido y la satisfacción.
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    The impact of sensory marketing on customer loyalty in private sports clubs: Using perceived value as the mediating variable
    (Universidad de Murcia. Servicio de publicaciones, 2021) Soleimani, Majid; Ahmadi, Sirus; Akbar Zohrehvand, Ali
    The purpose of this research was to investigate the effect of sen-sory marketing on customer loyalty of private sports clubs, with the medi-ating role of perceived value. The sample was composed of 385 people (18 to 65 years old) who attended private sports clubs in Tehran in 2019. The three instruments used were: Sensory Marketing Questionnaire, Perceived Value Questionnaire, Behavioral and Attitudinal Loyalty Questionnaire. The data analysis showed that sensory marketing through perceived value can be effective in the behavioral and attitudinal loyalty of customers of pri-vate fitness clubs. Therefore, the managers of sports clubs should go beyond measuring customer satisfaction and the quality of services provided and focus on customer loyalty, because the key to attract and retain customers is to improve their positive attitude towards sports service providers.
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    The relationship between service quality, client satisfaction, perceived value and client loyalty: A case study of Fly Emirates
    (Murcia: Servicio de publicaciones de la Universidad de Murcia, 2020) Jahmani, Ashraf; Bourini, Islam; Jawabreh, Omar, A.
    Client loyalty is one of the biggest challenges for the airline industry and marketers are see-king information on how to build client loyalty. This study will explore the relationship between service quality, client satisfaction, perceived value and client loyalty in the airline industry. The purpose of this study is to develop and implement a method for airline to identify attributes that will increase client loyalty. 384 respondents participate in this study and questionnaires were distributed randomly to passengers traveling by Emirates. In particularly a deductive approach adapted to collect specific quantitative information to accept or reject the hypothesis. Current study applies Structural Equation Modeling SEM-PLS to investigate the relationship among the constructs in proposed model. This study found that service quality has appositive relationship on passengers’ satisfaction and client loyalty and negative relationship on perceived value and client loyalty. The results of this study indicated that service quality and passenger’s satisfaction are important factors effect of client loyalty. In conclusion Emirates must be able to understand the importance of service quality and passenger’s satisfaction to fulfill the client loyalty and improve the service quality that make most significant in airline industry.