Browsing by Subject "Newspapers"

Now showing 1 - 3 of 3
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    Análisis del sexismo en la publicidad
    (Universidad de Murcia. Servicio de Publicaciones, 2004-01-01) Espín López, Julia Victoria; Marín García, María Angeles; Rodríguez Lajo, Mercedes
    This article present a research based in the analysis of stereotypes and sexist bias displayed in newspapers and television publicity. The aim is broach the models of woman present in this kind of advertise.In order to develop this study has been necessary to elaborate and validate instruments for the analysis of sexis stereotypes and prejudgements in publicity. The study begin with a theoretical base where a summary of different studies done in this fild with their most relevant conclussions is presented, as well as, is include an enumeration of the stereotypes and sexist bias that contribute to our study as analysing criterias. The presentation of methodology and phases of this research lead to a summary of the result gained though the analysis done. Finalyy this article conclude with the presentation of the different models of women displayed by actual publicity.
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    Oldham’s 2001 race riots: A critical discourse analysis of British and Spanish newspapers.
    (AESLA. Asociación Española de Lingüística Aplicada / UPV. Universidad Politécnica de Valencia, 2005) Criado, Raquel; Filología Inglesa
    In May 2001, the town of Oldham witnessed one of the worst Britain’s race riots in recent years. This paper presents a Critical Discourse Analysis of this episode of racial violence as it was reported by the following British and Spanish newspapers: The Sun, Daily Mail, The Independent, The Times, ABC, and El País. Special attention is paid in particular to the analysis of the characterization of the three main participants involved: Asians, whites and the police. For that purpose, a battery of lexico-grammatical categories was examined in each of these groups: naming, transitivity, passivization, nominalization, modality, logical connectors, and presuppositions. The material consisted of a convenience sample. Results indicate a generalized tendency of an argumentation directed at a negative portrayal of Asians in news reports, which contrasts with their representation in opinion articles. This unfavourable depiction is based on the consideration of all Asians as a rioter group. This phenomenon is seen as entailing a menace. On the contrary, regarding whites a clear differentiation is appreciated between a minority of neonazis troublemakers and the remaining decent white people. ----------------------------------------------------
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    Presencia e imagen de la Biblioteca Universitaria en los medios de comunicación escrita. El caso de la biblioteca universitaria de Murcia
    (Universidad de Murcia, 1996) Gómez-Hernández, José-Antonio
    Se realiza un estudio de la imagen de la Biblioteca Universitaria de Murcia en la opinión pública, a través del estudio de su aparición en los medios de prensa de la Región. A partir de la cuantificación de las referencias localizadas, introducidas en una base de datos documental, se concluye que la difusión de aspectos de la biblioteca es relativamente escasa, se concentra principalmente en la Biblioteca de Humanidades y en el período de comienzo de curso, suele consistir en notas breves y con frecuencia se produce a partir de información proporcionada por los propios bibliotecarios, o por usuarios.