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Selection of incentives for a business strategy based on crop diversification
(Consejo Superior de Investigaciones Científicas, 2024-06-04) Martínez García, Victor; Zabala García, José Ángel; Albaladejo García, José Antonio; Lopez Becerra, Erasmo; Sánchez Navarro, Virginia; Sánchez Navarro, Jorge Luís; Boix Fayos, Carolina; Martinez Paz, Jose Miguel; Alcon, Francisco; Economía Aplicada
Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives. Area of study: South-East Spain. Material and methods: Citrus intercropping practices in South-East Spain has been used as case study. Stakeholders’ preferences for crop diversification incentives were investigated by using a multicriteria approach, and those results were integrated into the development of a business model canvas. Main results: Including crop diversification practices as environmental practices within the operational programmes of producer organizations is seen the most preferred incentive over which the business model canvas is developed. Research highlights: The establishment of business opportunities for crop diversification practices would facilitate the overcoming of adoption barriers along the agrifood value chain and would promote health and sustainable food systems.