Browsing by Subject "Interactividad estructural"

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    Interactivity features of online newspapers: from a facsimile model to a multimedia one. Interacti vity in online journals
    (Universidad de Murcia, 2017) Baños Moreno, María José; Pastor-Sánchez, Juan Antonio; Martínez-Béjar, Rodrigo; Facultades, Departamentos, Servicios y Escuelas::Facultades de la UMU::Facultad de Comunicación y Documentación
    ABSTRACT: The purpose of this article is to know the current interactivity options in online newspapers. To do this, we analyze the concept of (structural) interactivity and establish a measuring tool based on some previous methodologies. This model includes a classification of newspapers into stages of development. In this way, we provide a tool, which allows media firms to know the degree of interactivity in newspapers, assessing what dimensions and parameters are being incorporated. It was applied to a sample of 21 online newspapers. Results show poor implementation of participation and customization options. There is a niche to be covered by sections of user-generated content and closer collaboration journalists-citizens. It will require a real adaptation to the new possibilities of interaction with readers at different levels of involvement and participation. The majority of newspapers are classified in a digital stage and some of them are close to the multimedia phase.