Browsing by Subject "Fitspiration"

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    Neoconservadurismo brasileño y la explotación de la feminidad
    (Universidad de Murcia. Servicio de Publicaciones, 2026) Galetti, Camila; Melo Rivetti, Jessica; Sin departamento asociado
    In this article, we analyze the relationship between neoconservatism and women’s participation in politics, focusing on the Brazilian case of Joice Hasselmann, former Deputy (2019-2023) and now a prominent figure in fitspiration with her “JH weight loss protocol”. After breaking ties with her political mentor, Jair Bolsonaro, she faced misogynistic and fatphobic attacks, which affected her political capital. Subsequently, she underwent a significant physical transformation, aligning herself with traditionalaesthetic ideals and becoming a fitness muse. In doing so, she distanced herself from institutional politics and shifted to promoting, through social media, an ideal of thinness in line with traditional beauty standards. Our goal is to examine whether femininity and erotic capital (Moreno Pestaña, 2016) become political resources in far-right contexts. For this analysis, on how bodies –especially those of women–are disciplined and exploited by neoliberal discourses that perpetuate oppressive aesthetic norms, we conducted a literature review on neoconservatism (Biroli, Vaggione, Machado, 2020; Galetti, 2024), neoliberalism (Brown, 2019; Oksala, 2013), and authoritarianism (Adorno, 2019; Lazzarato, 2019), with an emphasis on symbolic violence (Bourdieu, 1990; Rivetti, 2024) and the exploitation of the female body (Moreno Pestaña, 2016; Tiggemann, Zaccardo, 2015).