Browsing by Subject "Corporate"
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- PublicationRestrictedAssessing corporate planning of future sustainability initiatives in private healthcare organizations(Elsevier, 2020-12) Rodríguez Herrera, Rocío; Svensson, Göran; Wood, Greg; Comercialización e Investigación de MercadosPurpose The research objective is to assess the corporate planning of future sustainability initiatives in private healthcare organizations. Design/methodology/approach Private hospital organizations have been selected using a judgmental sampling. A qualitative case study was followed in this research. Findings The findings shed light on corporate planning of future sustainability initiatives in private healthcare organizations. Research limitations/implications The diversity of similarities and differences that has been uncovered between private healthcare organizations on corporate planning, reveals the complexity faced in trying to achieve sector-wide and or industry-wide uniformity of sustainability initiatives. Managerial implications These findings offer opportunities to examine criteria to examine the corporate planning of future efforts and priorities in private healthcare sectors across countries and continents. Originality/value This paper distinguishes between corporate planning approaches in relation to the assessment criteria to examine future sustainability initiatives in private hospitals.