Browsing by Subject "Consumers"

Now showing 1 - 4 of 4
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    Evaluación de parámetros de calidad de carne de vacuno ecológico en dos modelos de producción ecológica.
    (Universidad de Murcia. Servicio de publicaciones + SEAE y SOCLA, 2022) García Torres, Susana; Mesías, Francisco J.; Cabeza, María; Ortiz, Alberto; Tejerina, David; Horcada, Alberto; Sin departamento asociado
    La etiqueta de carne ecológica garantiza a los consumidores el cumplimiento de los requerimientos de producción ecológica, y genera en ellos percepciones positivas y expectativas favorables hacia estos alimentos. Como en cualquier alimento, la experiencia sensorial y el conocimiento de sus características de calidad, resultan importantes para fidelizar al consumidor.El conocimiento sobre la calidad de carne de vacuno ecológico podría resultar en una estrategia para fomentar este alimento. Por ello, se abordó el estudio de características de interés para los consumidores como el perfil lipídico, la terneza y la experiencia sensorial de la carne ecológica de vacuno producida en dos modelos de producción ecológica, a pasto y a pienso.La carne de producción ecológica a pasto, mostró mayor contenido en ácidos grasos poliinsaturados, y aunque inicialmente fue la menos tierna, tras 7 días de maduración, alcanzó el grado de terneza de la carne ecológica a pienso y de convencional. Sensorialmente, los consumidores valoraron mejor la carne ecológica a pastos por su color aunque una vez cocinada, la valoración de los atributos terneza y jugosi-dad, la perjudicaron en la valoración de preferencia global. El estudio de preferencia reveló la importancia del color y el origen de la carne, así como la importancia de la etiqueta de calidad, incluso con una dispo-sición a pagar más por ella.
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    Latin-American perceptions on definitions and arguments about crossmedia and transmedia in advertising
    (EPI SCP, 2019-06-26) Hellín Ortuño, Pedro; Trindade, Eneus; García López, Javier; Comunicación
    Digital society has caused changes in the conventional forms of advertising. The values and interactive processes associated lead commercial brands to adapt to new situations. This paper reflects on crossmedia and transmedia storytelling concepts and their use in the Latin American context. There has been a transformation built on a hypermodern society, influenced by sociotechnological devices. The main objectives of this work are to define and categorize the new advertising formats arising from this context, as well as to identify the new conceptual manifestations. Through a conceptual revision, the text shows that the traditional forms of strategic advertising planning are changing, determined by conceptual and media hyperrelation. Now there is a sense of growing consumer power, who is also an active consumer of social media and advertising. In the current Latin American context, the consumer becomes a necessary collaborator in the process of producing meaning.
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    Marinade injection of pork as a possible technological strategy to reduce boar taint: response and attitude of the consumer
    (Elsevier, 2024-02-20) Peñaranda, Irene; Egea, Macarena; Linares, María Belén; López Morales, María Belén; Garrido, María Dolores; Tecnología de Alimentos, Nutrición y Bromatología
    Sensory evaluation by consumers allows validation of a solution for the food industry to overcome boar taint and market entire male pork with high levels of boar taint considered “unfit for human consumption”. One possible technological strategy for improvement is the injection marination of entire male pork to help minimise the impact of boar taint and improve its marketability. The responses of 120 regular pork consumers, to entire males with high levels of boar taint and castrated pork, both injection-marinated, were evaluated. The results showed a similar response between entire and castrated male pork regardless of sex, and the detection of unpleasant odours and flavours (as farm/animal), thus offering a new alternative to the pork sector to mask the boar taint and revalue this pork. However, it was observed that consumer information on castration and animal welfare of entire male pork is scarce, and it is important to increase their knowledge so that they can place a value on this technological strategy with entire male pork and thus increase their purchase intention.
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    Unlocking the helpfulness of extreme and exaggerated hotel online reviews: consumers and brand influences
    (Elsevier, 2024-11-07) Román Nicolás, Sergio; Pascual del Riquelme Martínez, María Isabel; Iacobucci, Dawn; Comercialización e Investigación de Mercados
    In the digital age, where extreme reviews capture the most attention, understanding their influence on consumer decision-making becomes crucial, particularly in the hospitality industry. This research examines consumers’ perceptions of the helpfulness of extreme and exaggerated positive online hotel reviews. Specifically, we explore the role of consumer traits (buying impulsiveness and susceptibility to online influence) and hotel brand reputation in shaping these perceptions. Additionally, we examine how brand familiarity moderates these effects. Our findings reveal that impulsiveness enhances helpfulness, but only for consumers familiar with the brand. Conversely, susceptibility decreases helpfulness for consumers with low brand familiarity. Brand reputation displays a consistent, positive impact on helpfulness, irrespective of familiarity. The impact of helpfulness on booking intentions was stronger for consumers less familiar with the hotel brand. These insights contribute to the understanding of review helpfulness and provide actionable implications for hospitality businesses in managing online reviews and brand strategies.