Browsing by Subject "Business model innovation"

Now showing 1 - 5 of 5
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    Business model experimentation in SMEs: the application of a dual scaling technique
    (2021-09-11) Molina Castillo, Francisco José; De Reuver, Mark; Bouwman, Harry; Jose G. Clavel; Métodos Cuantitativos para la Economía y la Empresa
    Business model experimentation is an essential step for developing new business models. While the benefits of business model experimentation are increasingly studied, it is still poorly understood why companies engage in business model experimentation. This paper examines, starting from environmental turbulence reasoning, which external and internal drivers serve as antecedents for business model experimentation by firms that already have established business models. We do so by making use of a unique, quantitative data set based on a survey study among 929 European SMEs actively engaged in business model innovation. Using Dual Scaling, a procedure to scale categorical inputs that yields the least-squares lower-rank approximation to the elements of our data set, we find that external drivers relating to technological turbulence are the most important antecedents for business model experimentation. External competitive intensity doesn’t motivate business model experimentation. Regarding internal drivers, strategic change, related to product innovation, is a significant antecedent, while innovative activities are less outspoken. By examining why companies engage in business model experimentation, the paper contributes to understanding the antecedents of business model innovation.
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    Open Access
    Enterprise resource planning and business model innovation: process, evolution and outcome
    (Emerald, 2020-06-15) Rodríguez Herrera, Rocío; Molina Castillo, Francisco José; Svensson, Göran; Comercialización e Investigación de Mercados
    Purpose The purpose of this paper is to focus on the implementation process of enterprise resource planning (ERP), the evolution of business model innovation (BMI) and the organizational outcome. This research analyses how ERP and BMI are related and, in turn, what is the final the impact on organizational performance. Design/methodology/approach The sample consisted on 104 organizations from different industries, all of which used an ERP software. A structural equation model was used to test the six hypotheses. Findings The results indicate that the BMI constructs considered (i.e. value-generation and organizational complexity) mediate the impact of the ERP constructs (organizational adaptation and organizational resistance), in organizational performance. Successful ERP implementation is not an end itself for this companies, but merely a path and a process for improving the business model with the aim improving performance in the marketplace. Research limitations/implications This study offers a new outlook on how a company should leverage the ERP adaptation, and any resistance in the organization to innovating in the business model. This study is rooted in the evolutionary perspective of BMI, but it also integrates into an overall model other points of view such as the rational positioning view and cognitive view. Practical implications Organizations must understand the ERP flows in depth, each ERP flow is the work result of a multitude of companies over several years. All departments, and in particular the research and development department must participate actively in the ERP implementation. Organised complexity means opportunities for success in the market. Organizations must train their departments in ERP and not just teach them how the ERP works. ERP implementation needs consider improvements to the business model and ultimately the performance, but not separately. Originality/value BMI has received contributions from several domains such as entrepreneurship, management organization and strategic management among others. Nonetheless, the role of ERP in BMI is far from being understood and the few contributions focus only on technology per se. To the best of our knowledge this is the first study that has explored the connections of ERP and BMI and in turn the final outcome in organizational performance.
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    Open Access
    Innovation in business model as a response to the sharing economy
    (Emerald Publishing Limited, 2023-06-16) Espinosa Sáez, Daniel; Delgado-Ballester, Elena; Munuera-Alemán, José Luís; Comercialización e Investigación de Mercados
    Purpose – The sharing economy (SE) is significantly affecting traditional companies, which have felt a need to adapt their business model. The aim of this study is to identify the different types of adaptation developed by companies within a SE context, and to examine how they relate to their characteristics. Design/methodology/approach – A content analysis involving 149 real-world adaptation cases was carried out, after which a Kruskal–Wallis test and a multiple correspondence analysis were used to explore the relationships between the types of adaptation identified, the business characteristics and the strategic decisions taken for these adaptations. Findings – Through the analyses proposed in the study, the main conclusions suggest that the way companies adapt to SE is related to business characteristics and the strategic decisions taken for these actions, demonstrating throughout the article what types of adaptations are made depending on variables such as sector of activity or business orientation. Originality/value – This study is the first to examine the variables affecting the decisions among traditional companies in response to the SE. In addition, this work explores the SE from the business point of view, shedding light on the participation in SE by traditional companies.
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    Open Access
    Innovation in business model as a response to the sharing economy
    (Emerald Publishing Limited, 2023-12-12) Espinosa Sáez, Daniel; Delgado-Ballester, María Elena; Munuera-Alemán, José Luis; Comercialización e Investigación de Mercados
    Purpose – The sharing economy (SE) is significantly affecting traditional companies, which have felt a need to adapt their business model. The aim of this study is to identify the different types of adaptation developed by companies within a SE context, and to examine how they relate to their characteristics. Design/methodology/approach – A content analysis involving 149 real-world adaptation cases was carried out, after which a Kruskal–Wallis test and a multiple correspondence analysis were used to explore the relationships between the types of adaptation identified, the business characteristics and the strategic decisions taken for these adaptations. Findings – Through the analyses proposed in the study, the main conclusions suggest that the way companies adapt to SE is related to business characteristics and the strategic decisions taken for these actions, demonstrating throughout the article what types of adaptations are made depending on variables such as sector of activity or business orientation. Originality/value – This study is the first to examine the variables affecting the decisions among traditional companies in response to the SE. In addition, this work explores the SE from the business point of view, shedding light on the participation in SE by traditional companies.
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    Restricted
    The mediating role of organizational complexity between enterprise resource planning and business model innovation
    (Elsevier, 2020-01) Rodríguez Herrera, Rocío; Molina Castillo, Francisco José; Svensson, Göran; Comercialización e Investigación de Mercados
    Almost anyfirm faces a change during its life that requires a redefinition of the business model to be moreinnovative, namely business model innovation (BMI) that designs an architecture to create, capture and delivervalue to customers in the marketplace and society. These changes are a great opportunity to improve revenueand costs, but the associated organizational complexity also has drawbacks, due to the set of interrelationshipsand linkages within thefirm. This situation could be even more relevant forfirms that implement EnterpriseResource Planning (ERP), due to the complexity of the software and also the difficult implementation process inthe organization. In order tofill this gap, this study analyses 104firms that have implemented ERP and dealsimultaneously with BMI. The research objective is therefore to test the role of organizational complexity be-tween ERP and BMI. Specifically, the aim is to test the mediating role of organizational complexity between ERPand BMI. Ourfindings reveal that organizational complexity mediates between ERP and BMI. Important im-plications for researchers and managers are provided to optimize ERP implementation so as to obtain a higherreturn on the costs and revenue associated with BMI.