Browsing by Subject "Appraisal Theory"

Now showing 1 - 2 of 2
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    Apparently, women don't know how to operate doors: A corpus-based analysis of women stereotypes in the TV series 3rd Rock from the Sun
    (2018-02-21) Gregori-Signes, Carmen
    This paper explores how women stereotypes are discursively evaluated in the TV sitcom 3 rd Rock from the Sun by paying attention to the societal, cultural and ideological values they convey. Following recent trends for the study of television series (Bednarek, 2010), the analysis is both qualitative and quantitative, adopting a Corpus- Assisted Discourse Analysis approach (Baker, 2006; Partington, 2004). The contextualised analysis of words that refer to women confirms that the sitcom writers of 3 rd Rock from the Sun purposefully resort to stereotyping as a verbal strategy to create humour while conveying negative attitudes towards women.
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    Open Access
    “Great to see ur staff are doing their job properly” : customer (dis)affiliation on corporate Facebook pages
    (2019-01-21) Palomino-Manjón, Patricia
    The emergence of new technologies has changed the way people communicate. Social media have allowed businesses to connect with customers and to market their products more efficiently. However, these platforms also allow customers to share information and o pinions with the company and fellow customers, diverting from previous online service encounters which only allowed the interaction between the service provider and the customer. This new digital space of communication is in need of research. Therefore, th e main objective of this paper is to analyze how customer (dis)affiliation is discursively realized on Facebook. To do so, a corpus of comments published by customers on the Facebook page of a British grocery chain was compiled. The data were analyzed draw ing on Appraisal T heory (Martin & White, 2005). The findings show that customers used a varied range of Appraisal resources to evaluate the company and express (dis)affiliation with it and fellow customers.