Browsing by Subject "Airlines"

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    La crisis del covid-19 y el Brexit: las Islas Británicas no deben matar a la gallina de los huevos de oro del turismo.
    (Universidad de Murcia, Escuela Universitaria de Turismo de Murcia, 2022) Florido Benitez, Lázaro
    El turismo es la gallina de los huevos de oro de los negocios y la economía en las Islas Británicas, pero la pandemia y las medidas gubernamentales están asfixiando a la industria del turismo y la aviación. El propósito de este estudio es analizar los sectores del turismo y la aviación en las Islas Británicas, con el fin de evaluar el impacto del Covid-19 y BREXIT en estudios de investigación científica realizados recientemente. Además, este estudio utiliza datos secundarios de Civil Aviation Authority (CAA), Irish Hotels Federation (IHF), Department of Transport, Tourism and Sport (DTTAS), Eurostat, VisitBritain, VisitScotland, entre muchos otros, para respaldar los resultados de la investigación. Los resultados muestran que el turismo en las Islas Británicas y sus gobiernos no pueden "matar a la gallina de los huevos de oro". La industria de viajes y turismo han empoderado de manera significativamente a la economía moderna de las Islas Británicas.
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    Publication
    Open Access
    The relationship between service quality, client satisfaction, perceived value and client loyalty: A case study of Fly Emirates
    (Murcia: Servicio de publicaciones de la Universidad de Murcia, 2020) Jahmani, Ashraf; Bourini, Islam; Jawabreh, Omar, A.
    Client loyalty is one of the biggest challenges for the airline industry and marketers are see-king information on how to build client loyalty. This study will explore the relationship between service quality, client satisfaction, perceived value and client loyalty in the airline industry. The purpose of this study is to develop and implement a method for airline to identify attributes that will increase client loyalty. 384 respondents participate in this study and questionnaires were distributed randomly to passengers traveling by Emirates. In particularly a deductive approach adapted to collect specific quantitative information to accept or reject the hypothesis. Current study applies Structural Equation Modeling SEM-PLS to investigate the relationship among the constructs in proposed model. This study found that service quality has appositive relationship on passengers’ satisfaction and client loyalty and negative relationship on perceived value and client loyalty. The results of this study indicated that service quality and passenger’s satisfaction are important factors effect of client loyalty. In conclusion Emirates must be able to understand the importance of service quality and passenger’s satisfaction to fulfill the client loyalty and improve the service quality that make most significant in airline industry.